Don’t know where to start?
Many people imagine that great ideas arrive by magic like lightning. Our guest Jesse, didn’t.
For her, it started with curiosity, a documentary about agriculture, and a simple thought: “Why is no one talking about this?”
The more she learned about agriculture’s impact on the climate, the more she felt compelled to do something. Not because she was an expert. Not because she had a business plan. But because she felt concerned about this issue
So, she started writing. Short articles. Simple pieces. Just to make noise about a topic nobody around her was paying attention to. Those posts, these tiny steps, are what led her co-founder in Kenya to discover her work. From one article… to a message… to a partnership… to Vuna Tech, a platform improving the lives of smallholder farmers.
And it all started with:
“Let me just share what I’m learning.”
A Universal lesson: The power of “starting messy”.
Before Emma Chamberlain became one of the most influential creators of her generation, she was just a teenager filming low-budget, chaotic videos that didn’t look like anyone else's on YouTube.
She wasn’t trying to be perfect.
She was simply expressing what she cared about; humor, honesty, connection.
Those posts didn’t look like “professional content.” Yet they attracted millions because people could feel her authenticity.
Her career didn’t start with a strategy. It started with sharing her perspective, even when it felt small and imperfect.
Both started by showing what they cared about. Not as experts, but as beginners who dared to be visible.
The practical takeaway
Start with a curiosity, not a masterpiece, a small post can open a door you don’t even know exists. You must talk about what you’re genuinely exploring, you don’t need to be an expert for that, just someone who cares enough to think aloud, because the “right” people can only find you if you show you’re existing. Co-founders, collaborators, mentors… they appear when you start sharing, not when you finish preparing.
If Jesse and Emma had waited to feel “ready,” none of this would exist.
Your first step doesn’t need to be big.
🎧 Watch the full conversation with Jesse here:
👉 Inside Jesse’s Journey of Founding a Startup – Episode 2